Many thanks to the editorial team at Advertising Age for recognizing Mullen as one of 10 Stand-Out Agencies in 2011. The big, much discussed and debated Ad Age A-List issue came out yesterday, and in the write-up on Mullen they said:
My, has Mullen come a long way. What was once merely a reliable regional shop is now attracting the hottest digital brands around — including Google and LivingSocial — and gets entrusted with international campaigns despite the fact it doesn’t have any offices abroad. In 2011, Mullen found 20% revenue growth while having a lot of fun with its work. For Zappos, it executed a zany homepage takeover on Yahoo’s website so viewers saw a scantily clad man running across the screen. The point was to demonstrate that Zappos is about a lot more than shoes. To get the word out that JetBlue lets passengers’ first bag fly free, it set up an exhibit of celebrity luggage in Los Angeles that also raised $50,000 for DoSomething.org. Its biggest project was leading the international brand launch for Google’s Galaxy Nexus phone, for which Mullen’s creative is running across four continents. The agency is charting the course for the next generation of leadership, making Alex Leikikh president in its Boston office as Joe Grimaldi moved to Chairman-CEO.
Big congrats to all of the agencies profiled in the A-List issue, in particular McGarryBowen, Ad Age’s Agency of the Year, and Droga5, Creativity’s Agency of the Year. Winning and being bold was their recipe for success.