Featured Work

World of Hyatt Launches with One Simple Idea

Source: from Hyatt Press Release A little understanding goes a long way. This simple idea lays the groundwork for Hyatt’s new global platform, World of Hyatt. The new loyalty program, which launches on March 1, is supported by an unprecedented integrated marketing campaign, “For a World of Understanding.” The campaign debuted with an anthem spot during… Read More
Awards, Mullen in the News

Two Brand Geniuses, One of Whom is Grand

Something great happened last night in NYC. In a fancy room full of marketing heavyweights, with Arnold Schwarzenegger as the guest of honor, two of our clients were recognized by Adweek as Brand Geniuses. Bridget Russo, the CMO of Shinola and a terrific Mediahub client, and Elizabeth Windram, an amazing member of the JetBlue integrated marketing team. Other clients… Read More
New Business, Work

MullenLowe Named Global Creative AOR for Hyatt Hotels

We’re thrilled to be working with Hyatt Hotels, which has just selected MullenLowe as their new global agency of record. Hyatt picked MullenLowe following a competitive review run by Select Resources International (SRI). We’ll be looking after 12 Hyatt brands: Park Hyatt, Grand Hyatt, Andaz, Hyatt Regency, Hyatt Centric, Hyatt, Hyatt Place, Hyatt House, Hyatt Ziva, Hyatt… Read More
Work

California Avocado Commission Join the Big Game Conversation

The California Avocado Commission (CAC) playfully joined the big game conversation on Twitter by celebrating nine food and beverage companies and their big game advertisements in real time. Every time a food or beverage ad ran during the game, California Avocados tweeted custom recipe videos that combined the advertised products with California Avocados using the hashtag #BigGameAdd. How… Read More
Work

Acura Launches Provocative New Safety Campaign

“Buckle up, safety first!” — a familiar phrase echoed to the ones we care for because their safety is our priority; safety is personal. Acura is the first and only luxury brand ever to receive the National Highway Traffic Safety Administration 5-Star Overall Vehicle Score and a 2015 Insurance Institute for Highway Safety Top Safety Pick+ across the entire model line —… Read More
New Business

California Avocado Names MullenLowe and Mediahub as AOR

What makes a BLT better? Avocado. And we’re not the only ones who think so — avocado consumption has been steadily increasing nationwide. As the fruit’s popularity soars, the California Avocado Commission (CAC) is striving to reach “new audiences in new places” and has selected Mullen Lowe LA and Mediahub as its new creative and media… Read More
Events

Can Your Lions

Through a program called “Can Your Lions,” MullenLowe Group is pledging to donate the monetary replacement value of all the Cannes Lions statues it wins at the Cannes Lions International Festival of Creativity 2015 to hunger-relief efforts in earthquake-ravaged Nepal. MullenLowe Group is asking, inviting and challenging all of the winning agencies and companies at… Read More
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