Analysis & Opinion

Mining for Analytic “Gems”

As any analyst knows, your reputation is more valuable than any insight you offer. One of the great pitfalls of big-data analytics is spurious correlation. As the name implies, spurious correlations are places where the data seems to indicate a link between two or more occurrences, but where there is no causal link between them. For… Read More
New Business

MullenLowe Mediahub named Media Agency of Record for Chipotle

Pass the guac and pile on the pico! We have spicy news from MullenLowe Mediahub — we are joining forces with Chipotle, one of the hottest fast-casual brands right now. MullenLowe Mediahub has been selected as Chipotle’s media planning and buying agency of record. The decision happened at the end of a four-month agency review, run by Pile… Read More
New Business

Western Union Appoints MullenLowe Mediahub Global Media AOR

MullenLowe Mediahub, the media planning and buying entity from MullenLowe Group, has been appointed global media agency of record by Western Union, the world’s largest money transfer service. This appointment consolidates Western Union’s multiple global media relationships across online and offline comms planning, media planning and media buying. The win follows a competitive pitch against… Read More
New Business

California Avocado Names MullenLowe and Mediahub as AOR

What makes a BLT better? Avocado. And we’re not the only ones who think so — avocado consumption has been steadily increasing nationwide. As the fruit’s popularity soars, the California Avocado Commission (CAC) is striving to reach “new audiences in new places” and has selected Mullen Lowe LA and Mediahub as its new creative and media… Read More
New Business

Scotts Miracle-Gro Selects Mediahub for Media Business

Just in time for Spring and prime gardening season, Scotts Miracle-Gro selected Mediahub to manage their media business. Mediahub was chosen after a competitive review, up against other major media shops from New York and Chicago. The pitch was lead and will be run out of the Boston office. Click here to read Adweek’s article Read More
New Business

Royal Caribbean Selects Mediahub

Adding to the roster of travel clients, Mediahub has been awarded the media business of the Royal Caribbean account. In May, Mullen Lowe US pitched and won the creative business in an equally highly coveted review. Mindshare was the incumbent media shop. Mediahub will be responsible for planning and buying across all traditional and digital… Read More
New Business

Patrón Spirits Selects Mullen and Mediahub as AOR

The margaritas have been flowing here ever since Patrón Spirits, the leader in the ultra-premium tequila category, selected Mullen and Mediahub as its new creative and media agency of record following a competitive review. The agency will support Patrón’s full portfolio of tequilas and liqueurs, as well as the company’s other spirits brands, Pyrat Rums and Ultimat Vodka.… Read More
Analysis & Opinion

Facebook Atlas Product Update

BACKGROUND The advertising industry has a major problem. Year after year we hear our colleagues proclaim, “This is the year of mobile.” Yet while consumers spend upwards of 25 percent of their time on mobile devices, advertising spend remains at less than 10 percent. The reason the industry isn’t keeping pace is clear: Measurement of… Read More
Awards, Mullen in the News, Work

Big Night at CLIO and OMMA Awards

What a fun and happy night for Mullen and Mediahub at the CLIO and OMMA Awards last night. At CLIO we got Gold for National Geographic Channel’s Killing Kennedy website. Plus, two Bronze for American Greetings World’s Toughest Job and Century 21 Breaking Bad. Over at OMMA we picked-up “Best of Show” and Best Viral Campaign for… Read More
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