Featured Work, Mullen in the News

iRobot. Do you?

Our first work for iRobot and the incredible Roomba® vacuum cleaner breaks tonight – under the tag-line “iRobot. Do you?” The campaign was designed to celebrate not just the technology, but the unique bond that is created between people and robots. The Roomba is more than a household appliance, it’s an expression of the owner’s personality, a member of the… Read More
Analysis & Opinion

Pinterest: Don’t be a predator. Be a victim.

There’s been so much talk lately about Pinterest and the potential risks individuals and brands take when they start using the platform. If you believe the hype, when you use Pinterest in the way it was intended to be used, you’re doomed to face legal action for copyright infringement.  Time will tell if that actually… Read More
New Business

mediahub named AOR for National Geographic Channels

Some exciting news from mediahub, Mullen’s full-service media planning and buying unit. National Geographic Channels U.S. – which operates the National Geographic Channel and Nat Geo WILD – has selected mediahub as its new media agency-of-record following a competitive review. We’ll be handling planning and buying across all traditional and digital media platforms as the National Geographic Channels… Read More
Mullen in the News

The interest graph and marketing to consumer aspirations

I strongly believe that consumption is less about reflecting who we are–even though that’s clearly a fundamental dimension of it–as much as it’s about who we wish to be. That quote comes from Paul Mullins, a professor at Indiana University-Purdue University and president of the Society for Historical Archaeology.  Professor Mullins’ new book, The Archaeology of Consumer Culture, proposes… Read More
Work

What if?

What if we thought more like inventors than advertisers? What if we teamed-up to work with the biggest bunch of what if-ers on the planet? So many questions, answered in this musical and visual journey through the idea lab at Mullen. The music, in case you’re wondering, is “Love You” by The Free Design. Credit writer Gabriel Ferrer,… Read More
Analysis & Opinion

How social networks are really changing advertising and four steps to succeed

Editorial note: This was first published on adage.com. In the wake of Facebook’s fMC event, the advertising world is understandably abuzz about brand timelines. While brand timelines have tremendous potential and are quickly becoming a table stake for brand perception, the most important announcement was over shadowed. That’s the fact that most premium advertising on Facebook must now… Read More
Mullen in the News, New Business

Mullen Wins U.S. Cellular

Some nice breaking news this holiday week. Mullen has been selected as the new agency-of-record for U.S. Cellular, one of the nation’s leading wireless telecommunications providers. We’ll be handling strategy, creative and analytics for U.S. Cellular across all traditional, digital and emerging media channels. Based in Chicago, U.S. Cellular provides wireless services to nearly six million… Read More