New Business, Work

MullenLowe Named Global Creative AOR for Hyatt Hotels

We’re thrilled to be working with Hyatt Hotels, which has just selected MullenLowe as their new global agency of record. Hyatt picked MullenLowe following a competitive review run by Select Resources International (SRI). We’ll be looking after 12 Hyatt brands: Park Hyatt, Grand Hyatt, Andaz, Hyatt Regency, Hyatt Centric, Hyatt, Hyatt Place, Hyatt House, Hyatt Ziva, Hyatt… Read More
Work

California Avocado Commission Join the Big Game Conversation

The California Avocado Commission (CAC) playfully joined the big game conversation on Twitter by celebrating nine food and beverage companies and their big game advertisements in real time. Every time a food or beverage ad ran during the game, California Avocados tweeted custom recipe videos that combined the advertised products with California Avocados using the hashtag #BigGameAdd. How… Read More
Work

Acura Launches Provocative New Safety Campaign

“Buckle up, safety first!” — a familiar phrase echoed to the ones we care for because their safety is our priority; safety is personal. Acura is the first and only luxury brand ever to receive the National Highway Traffic Safety Administration 5-Star Overall Vehicle Score and a 2015 Insurance Institute for Highway Safety Top Safety Pick+ across the entire model line —… Read More
Events, Work

It’s Taco Time

The great taco emoji drought is over! justWink by American Greetings hit the streets and the Web today with the world’s first socially shareable taco “emoji” — we call it a Wink! The Taco Wink is available on the Apple Watch as part of the justWink app. The social media world has been asking (and… Read More
Work

Killing Jesus

This Sunday night, National Geographic Channel debuts Killing Jesus, a three-hour television event that dives deep inside the historical story of how Jesus’ message and preachings led to his persecution and execution by a group of conspirators who saw him as a threat to their power. To promote the film, Mullen worked with National Geographic Channel on the Killing… Read More
Work

Ready to Start Your #ThankList?

The remedy for a rude world starts with reminding people to say two simple words: “Thank You.” Multiplied by millions, this small act can manifest big change. To kick off a movement centered on gratitude, American Greetings is introducing a new cultural notion. We‘ve all heard of a bucket list: to combat thanklessness we‘re creating the ThankList.… Read More
Events, Work

Food Food Everywhere

Food conferences are like no other event. Not only are you served good food but the topics are lively, informative, and personal since we as humans connect with food. Most recently, Bitten: A Food Conversation enlightened audiences with showcasing new technologies in the food world. Lab grown meats, vertical urban farming and playing with your food were just some… Read More
Work

#MakeItStop

Every year, we try to build a digital holiday project that supports a community, whether it’s our advertising friends with Hater Translator, victims of Hurricane Sandy with 12 Days of Relief or spreading holiday cheer to people around the world with Snowify.me. This year, we are getting behind music education. Sadly, music education is at risk in schools… Read More
Mullen in the News, Work

Adweek’s “10 Best Ads of 2014”

Earning a spot on Adweek’s “10 Best Ads of 2014” list is a sweet way to close out the year for Mullen and American Greetings. Our “World’s Toughest Job” Mother’s Day video claims a spot on the highly coveted list in good company, with Newcastle’s “If We Made It,”  Under Armour’s “Misty Copeland,” Coca-Cola Life’s “Parents”… Read More
Work

JetBlue Flying It Forward

Flying It Forward is a human-powered initiative that spreads goodness, one flight at a time. Flying It Forward was born out of JetBlue’s mission to inspire humanity and provides a platform that highlights and shares the airline’s mission and spotlights the stories and dreams that are often overlooked. By awarding one ticket to a deserving individual involved in humanitarian… Read More
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