Mullen in the News, Work

Chrysler wins BrandBowl2011- best advertiser on the Super Bowl telecast according to Twitter users

According to the 300,000+ tweets monitored by BrandBowl2011, Chrysler was the most effective brand to advertise on the Super Bowl telecast on the FOX Network this year. Cars.com was the least effective Super Bowl advertiser, according to the results (which were compiled immediately upon the game’s conclusion).   Chrysler won with a powerful two-minute long… Read More
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BrandBowl2011 is live – join the conversation

Get your adjectives ready: Brilliant, Genius, Hysterical. Or if you prefer:  Lame, Boring, Derivative, WTF. BrandBowl is back. Time to think about Super Bowl TV ads. For even in the age of social media, conversation, user participation and engagement, we still like a good TV commercial. And what better time and place to watch them… Read More
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Swirly Time

Our beloved Boston Bruins are on a roll and these are good times at the TD Garden. So it’s no time for any wayward fan to break the Bruins Hockey Rules, as this poor guy found out. Read More
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Driving is believing: launching the Chevrolet Volt

While sitting in a rear passenger seat of the new Chevy Volt, as the car careened through the streets and avenues of New York at top speeds on Marathon Sunday, I could tell from the whites of my knuckles that the Volt is an amazing piece of machinery, and that this was like no other… Read More
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Respect the jersey

Here’s the latest in the Bruins Hockey Rules series from Mullen. See if you can spot the all-time Bruins tough guy making a cameo in this one. Read More
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R2: A space traveler and Twitter enthusiast

On July 20, 1969, the U.S. put the first humans on the moon, which happens to be exactly 15 years prior to my birthday. And, while I share my birthday with such a landmark day, I’ve never really cared too much about aeronautics, space travel or robotics. And, I don’t think I’m alone in this… Read More
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Write a new Bruins Hockey Rule

Hey the Boston Bruins are off to a hot start: 4-2 in their first six games. And the Bear is out of hibernation hitting the sports bars around the TD Garden and enforcing the rules for the 2010-2011 season. In search of new material, the Bruins are inviting the fans to bring the funny. Write… Read More
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“Pow…Boom!..Bang, Bang, Bang…”

No, these are not the words from some action hero coming to save the day. These are the words of Jerome, who was recently featured in one of Mullen’s new Planet Fitness TV spots. If you’ve never heard of Planet Fitness, you will soon. As creative can truly be a business multiplier for brands, Mullen… Read More