New Business, Work

MullenLowe Named Global Creative AOR for Hyatt Hotels

March 9, 2016 MullenLowe

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We’re thrilled to be working with Hyatt Hotels, which has just selected MullenLowe as their new global agency of record. Hyatt picked MullenLowe following a competitive review run by Select Resources International (SRI). We’ll be looking after 12 Hyatt brands: Park Hyatt, Grand Hyatt, Andaz, Hyatt Regency, Hyatt Centric, Hyatt, Hyatt Place, Hyatt House,

Hyatt Ziva, Hyatt Zilara, Hyatt Residences and The Unbound Collection by Hyatt.

Maryam Banikarim, global CMO of Hyatt, told Ad Age, “We saw an opportunity to consolidate, not just from an efficiency perspective, but in terms of having a partner to really think through how we differentiate our brands from each other and have a choreographed master brand strategy.”

Park Hyatt Maldives Hadahaa

Park Hyatt Maldives Hadahaa

MullenLowe is experienced with travel brands, serving as agency of record for JetBlue and Royal Caribbean.

“Hyatt and MullenLowe present a truly powerful pairing of two growing global brands,” said Lee Newman, CEO of MullenLowe U.S. “This is an incredibly exciting opportunity for the agency — it’s a portfolio of high-quality brands tailored to diverse traveler needs across an extensive global footprint. Hyatt is looking for purposeful, insights-driven, emotionally charged, consumer-focused work, the kind of creative work that allows us to employ the full range of agency talent and capabilities to generate the type of attention for Hyatt’s brands that truly moves the needle.”