New work for FAGE is nothing short of “plain extraordinary”

Today, we break our inaugural work for FAGE Total Greek Yogurt on national television. The mouthwatering 45-second commercial titled “Plain,” takes us on a poetic journey from “plainly plain” to “plain extraordinary”— the latter of which will become the brand’s new positioning line to reflect the delicious properties of the product itself. Through a seamless… Read More
New Business

Mullen wins FAGE Yogurt

Mullen has added another passion brand to the roster. FAGE, the fast-growing Greek yogurt brand, has named Mullen as its new U.S. agency-of-record. Joe Grimaldi, Mullen’s president and CEO, had this to say about the win: FAGE is a fantastic global brand built on amazing products that people love once they try them; and the… Read More