Historically when an ad agency wanted a big celebrity to be in one of its commercials it went to Hollywood. Sure, we’ve done that, too. But we think it’s more innovative to be one of the first agencies to explore the new celebrities emerging in the digital space. So for our client Olympus Camera we just went to Utah instead and shot with Tom Dickson of “Will it Blend?” fame. We can’t yet give away the whole story, but you can take a look and guess what’s coming. Got any ideas? What do you think?