Fact: JetBlue offers the most nonstop flights out of Boston. Another fact: Most business travelers didn’t know it. So we created a campaign that blanketed the city with nonstop route messaging. We also ran TV spots that paid homage to everyone’s favorite fast-talking commentator, John Machida, as a suit-and-tie-clad character named Mr. Nonstop. In all, we increased route awareness and attracted business travelers in droves.