Analysis & Opinion

2011 = big year for mobile

January 5, 2011 MullenLowe

Numerous media analysts predict this will be an explosive year for mobile, with broader adoption by marketers and increased functionality delivered by suppliers. I did a Q&A with Mobile Marketer offering some theories on what to expect on the mobile front this year. Below is a sneak preview and a link to the full story.  It’s going to be a wild year.

Mobile to move into limelight this year: Mullen Exec
By Dan Butcher

This year look for mobile to go beyond single-channel and one-off campaigns to permeate all aspects of brand, agency and publisher multichannel marketing.

Mobile Marketer’s Dan Butcher interviewed Brenna Hanly, mobile catalyst at Mullen, Boston. Here is what she had to say:

What is the outlook for 2011 for mobile marketing, advertising and commerce?
Everything will be bigger and better—better mobile experiences, better advertising driving to those experiences and bigger amounts of revenue generated from the devices.

Mobile will go beyond advertising—it will be the lynchpin of all major corporations.

It will serve to encourage loyalty through mobile couponing, activate all offline communications through QR codes, SMS or image recognition, enable commerce through mobile-optimized sites and applications, entertain through richer content and video offerings and drive traffic in-store through location-based services.

Article continued here.