Analysis & Opinion, MullenLowe Mediahub in the News

40 Percent of This Demographic Will Use Voice to Shop This Holiday Season

November 26, 2018 Mediahub

For some consumers, holiday shopping is a labor of love. For others, it’s a chore they’d prefer to pawn off on someone else. Enter: the voice assistant.

A recent study by MullenLowe Mediahub found that just 22 percent of people are using their voice assistants to shop, but 40 percent of adults age 35-44 say they will use their voice device for holiday shopping this year. Meanwhile, 60 percent say they will research a product using a voice device.

In this video, we talk to Liz Fermon, vp and associate comms planning director at Mediahub, to find out what what brands need to do to stay ahead as more consumers use voice to shop.

Check out the video on Adweek and our full voice study here.