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A Serious ’Masshole’ Urges Support for a Ballot Question Protecting the Transgender Community

November 5, 2018 MullenLowe

Maybe Massholes are OK after all.

Sure, some Bay State denizens can get loud and obnoxious at times, droning on in their wicked Baaston accents about the Pats and Sawx. Yet, Massachusetts dwellers are equally well known for enlightened views on social issues and a willingness to accept diverse people and points of view.

This dichotomy drives an amusing ad from MullenLowe that asks residents to vote “Yes” on Question 3. If the ballot referendum passes, a 2016 law that prohibits discrimination and affords protections to the transgender community stays on the books.

Read the full article on Adweek here.