About

Hello

We’re on a mission to work with the world’s most innovative marketers.

The biggest threat to business isn’t rejection: it’s indifference.

“At least half the stuff we’ve worked on with them is not traditional advertising.”— JetBlue Client

“Everyone in the agency is equally adept at talking about all disciplines.” — JetBlue Client

“They really have
everything — creative
and analytics… — Zappos.com Client

We are a global creative boutique.

With many long arms, each able to deliver a powerful blow, several hearts that beat in unison and one sharp mind that shares a bold vision, MullenLowe is really unlike any other agency out there. We started with the merger of two kindred spirit agencies. We had complementary capabilities but more importantly we had long histories of being very entrepreneurial organizations. We were scrappy to the core and the result was one global creative boutique that shared the same vision. To work with the world’s most innovative marketers.

Culture

MullenLowe U.S.’s culture is entirely about limitless possibilities and a relentless belief in a future that is bigger than the past. It’s how we started our company. It’s how we built it. It’s how we continue to evolve and innovate.

Clients

We’re fortunate to work with a number of courageous, thought-leader brands. These are clients who make us better and push us farther, who are eager to take risks, who want to do things that have never been done before.

Leadership

Lee Newman Chief Executive Officer Lee has a passion for innovation and a belief in the power of creativity to achieve extraordinary business results. At MullenLowe U.S., he oversees all four domestic offices, ensuring seamless integration and collaboration across each. He brings deep experience in the automotive industry, having worked on BMW’s groundbreaking “BMW Films” campaign as well as Audi’s award-winning “Art of the Heist” campaign. Prior to joining MullenLowe U.S., Lee served as President of Ogilvy Chicago, overseeing all aspects of their integrated offering. Before that he served as Managing Director of Wieden+Kennedy Amsterdam. During his four years there, the office added new clients, significantly increased profitability and expanded its footprint to include Russia and the Middle East. In 2011, The Gunn Report named Wieden+Kennedy Amsterdam the most creatively awarded agency in the world. Over his career, he has worked with many prestigious companies to build some of the world’s strongest brands — BMW, Coca-Cola, Nike, P&G, Kimberly-Clark, Heineken and Levi’s, to name just a few. X Close
Mark Wenneker CHIEF CREATIVE OFFICER Since joining MullenLowe U.S. in 2008, Mark has led the agency into a creative resurgence with a slew of wins with challenger brands including Zappos, JetBlue, American Greetings, Royal Caribbean, Google, National Geographic Channel and Acura. Under Mark’s leadership, MullenLowe has been on the Ad Age A-List three times, a Creativity Magazine Innovator two times, and a Fast Company Most Innovative Company. MullenLowe also scored a Grand Effie for American Greetings’ “World’s Toughest Job,” six Cannes Lions, an Emmy for the National Geographic Channel, and the coveted One Show award for Best Automotive Advertising in the World for Acura’s safety spot called “The Test.” Prior to working at MullenLowe, Mark was with Goodby, Silverstein & Partners for nine years, where he created famous work for HP, Comcast, Doritos, Hyundai, HBO, and Saturn. His Saturn “Sheet Metal” spot was named one of the top 10 best car ads in the last 25 years by the One Show, and his quirky “It’s Comcastic” ads were named Campaign of the Year by Adweek. He has three girls and a very patient and understanding wife. X Close
John Moore Global President, MullenLowe Mediahub John is the global president of Mediahub, which represents clients including Netflix, Royal Caribbean, Bloomin’ Brands, Scotts Miracle-Gro, Chipotle, MTV, Patrón, Harley-Davidson, and Ulta Beauty. He oversees all U.S. and global offices, including Boston, New York, LA, London, and Sydney, and is responsible for crafting the company’s vision and spearheading new business initiatives. John has been in the business for over 25 years and has been honored as an Ad Age Media Maven. Adweek declared him the 2018 Media Executive of the Year and named Mediahub the 2018 U.S. Media Agency of the Year. X Close
Kelly Fredrickson President As President of MullenLowe Boston and New York, Kelly is focused on partnering with strategy and creative to make the work great; expanding the agency by delivering new ideas and value to existing and prospective clients; and fostering a culture of innovation and collaboration. She's a part of a leadership team responsible for almost 500 integrated marketing professionals across the agency’s full range of hyperbundled services, including strategy, creative, media, and public relations. Boston is home to the teams who work with many of the agency’s most progressive and innovative clients, including JetBlue, Royal Caribbean, American Greetings, and Burger King. In addition to her extensive experience as SVP, channel marketing executive, at Bank of America, Fredrickson brings a deep knowledge of working inside creatively driven agencies. She was chief of staff at Modernista! during their emergence as a national creative powerhouse on brands like Cadillac, Hummer, TIAA-CREF, and Project RED. X Close
Dave Weist Executive Creative Director Over the years Dave has been able to apply his writing talents to purpose-driven brands like Volkswagen, HUMMER, Cadillac, TIAA CREF, RED, JetBlue, Zappos, NOOK by Barnes and Noble, U.S. Cellular, Google and many more. He’s proud of the fact that he gets results (having worked on the most successful Cadillac campaign in history) and he doesn’t mind winning awards, either, with every international award to his credit, including the Cannes Grand Prix. Dave believes in the team concept and loves to work across channels but he doesn’t believe in funny little quips at the end of bios. Whoops, looks like we broke his rule there. X Close
Tim Vaccarino Executive Creative Director Tim is the consummate art director and he’s been able to hone his craft on forward-thinking brands like Volkswagen, HUMMER, Cadillac, TIAA CREF, U.S. Cellular, Google, JetBlue, Zappos, NOOK by Barnes and Noble, Acura and many more. A tinkerer at heart, Tim loves to make beautiful things with an array of talented people. He sees that as the great privilege of this job and the results have shown themselves in every international award, including AICP where his work is on permanent display at the Museum of Modern Art. Vac (as he likes to be called) lives in Plymouth, MA with his wife and three children. Here, he prefers to keep it real and never speak of himself in the third person. X Close
Sheila Leyne EVP, Managing Partner A fierce advocate for the power of integration, Sheila has shaped the growth and evolution of MullenLowe’s public relations and social influence practice for more than 25 years. She now helms one of the largest PR groups of its kind, operating in the context of a full-service communications agency and delivering smart, culturally attuned programming that drives outsized results for clients X Close
Marc Kempter EVP, Director of Operations As Director of Operations, Marc makes sure the agency has the proper resources to create great work. From running his own company to running the largest retail account in the world, the common thread in Marc’s career has been his belief in the power of great ideas to transform brands. He came to MullenLowe U.S. from The Martin Agency, where, in addition to running the Walmart account, he developed new agency-client organizational models. Before that, he founded and ran Core, a collective of marketers and creatives that was named one of the top 10 creative agencies in the world by Graphis magazine. Marc has worked on a broad range of brands, including Mentos, Panera Bread, Miller Brewing, Gucci, Food Network and BFGoodrich. Since joining MullenLowe U.S., he has become integral to the agency’s operational innovation, talent deployment, growth and creative excellence. X Close
Bruce Gold SVP, Director of Account Service As Director of Account Service in the Boston office, Bruce brings a passion for powerful creative and an intuitive knowledge of business-building strategies to every account he oversees. Bruce’s experience spans a broad range of challenger brands, including Royal Caribbean, U.S. Cellular, Zappos, Four Seasons Hotels and Resorts, Panera Bread and Monster.com, for which ideas, not budgets, drive volume. Under his guidance, MullenLowe created one of the Top 5 Super Bowl commercials of all-time for Monster.com. X Close
Elizabeth Paul SVP, Chief Strategy Officer, U.S. Elizabeth is an award-winning brand strategist who’s worked with Fortune 500 companies and some of the top creative agencies in the world. She’s worked with retailers (Walmart, Target, Walgreens and ASDA), consumer packaged goods companies (Coca-Cola, J&J, Unilever, Pﬁzer and Earth’s Best, to name a few), toy companies (LEGO, Playskool) and entertainment properties (E! Network, Discovery). Since joining MullenLowe, she has led brand strategy for Hyatt, E*TRADE and Chicco. Known particularly for her expertise on modern family life, Elizabeth has studied mothers in 17 countries. She once spent a year on the road with an anthropologist, a photojournalist and a documentary ﬁlm crew studying the lives of middle American moms. To this day, the artifacts of that trip line the walls of Walmart’s global headquarters in Bentonville, Arkansas, after paving the way for success in repositioning the iconic brand. X Close
Lisa Setten SVP, EXECUTIVE DIRECTOR OF INTEGRATED PRODUCTION Lisa oversees integration over four of our U.S. production offices, all while expanding our full-service in-house production company, Yeti. It would be safe to say Lisa likes to stay rather busy. Lisa comes to us from JWT New York, where she guided a team of 100+ content creators on clients like Puma, Rolex and Macy’s. Throughout her career, Lisa has produced award-winning work for clients, garnering multiple Cannes Lions, One Show Pencils and AICP Advertising Excellence/Campaign awards, among others. Lisa’s passion is bringing ideas to life, but the “productions” she’s most proud of are her two lovely daughters. X Close
JOE GRIMALDI Chairman Emeritus I love this agency that I have been part of for over three decades, ever since we were only a dozen people. Before I became Chairman, I was CEO, President, COO and Director of Client Services. I started my ad career in NY after brief stints as a professional musician, a custom-design motorcycle builder and a construction worker. It has been my great fortune and privilege to help build this company and the underlying culture that makes its success sustainable. I believe in embracing change and taking risks, hiring people immensely more talented than myself, giving them room for their passions to soar, harnessing their collective force with a meaningful shared purpose, and doing all of this in an egalitarian, managed-chaos environment that fosters collisions of diverse thought and skills for inspired innovation and creativity on our clients’ behalf. My greatest contribution is installing our current leadership team. They instinctively possess the MullenLowe U.S. DNA, and they have the vision, talent, desire, determination and camaraderie to take our agency – and, just as importantly, our clients – to places that will greatly exceed expectations. X Close

Lee Newman Chief Executive Officer Lee has a passion for innovation and a belief in the power of creativity to achieve extraordinary business results. At MullenLowe U.S., he oversees all four domestic offices, ensuring seamless integration and collaboration across each. He brings deep experience in the automotive industry, having worked on BMW’s groundbreaking “BMW Films” campaign as well as Audi’s award-winning “Art of the Heist” campaign. Prior to joining MullenLowe U.S., Lee served as President of Ogilvy Chicago, overseeing all aspects of their integrated offering. Before that he served as Managing Director of Wieden+Kennedy Amsterdam. During his four years there, the office added new clients, significantly increased profitability and expanded its footprint to include Russia and the Middle East. In 2011, The Gunn Report named Wieden+Kennedy Amsterdam the most creatively awarded agency in the world. Over his career, he has worked with many prestigious companies to build some of the world’s strongest brands — BMW, Coca-Cola, Nike, P&G, Kimberly-Clark, Heineken and Levi’s, to name just a few. X Close
Mark Wenneker CHIEF CREATIVE OFFICER Since joining MullenLowe U.S. in 2008, Mark has led the agency into a creative resurgence with a slew of wins with challenger brands including Zappos, JetBlue, American Greetings, Royal Caribbean, Google, National Geographic Channel and Acura. Under Mark’s leadership, MullenLowe has been on the Ad Age A-List three times, a Creativity Magazine Innovator two times, and a Fast Company Most Innovative Company. MullenLowe also scored a Grand Effie for American Greetings’ “World’s Toughest Job,” six Cannes Lions, an Emmy for the National Geographic Channel, and the coveted One Show award for Best Automotive Advertising in the World for Acura’s safety spot called “The Test.” Prior to working at MullenLowe, Mark was with Goodby, Silverstein & Partners for nine years, where he created famous work for HP, Comcast, Doritos, Hyundai, HBO, and Saturn. His Saturn “Sheet Metal” spot was named one of the top 10 best car ads in the last 25 years by the One Show, and his quirky “It’s Comcastic” ads were named Campaign of the Year by Adweek. He has three girls and a very patient and understanding wife. X Close
John Moore Global President, MullenLowe Mediahub John is the global president of Mediahub, which represents clients including Netflix, Royal Caribbean, Bloomin’ Brands, Scotts Miracle-Gro, Chipotle, MTV, Patrón, Harley-Davidson, and Ulta Beauty. He oversees all U.S. and global offices, including Boston, New York, LA, London, and Sydney, and is responsible for crafting the company’s vision and spearheading new business initiatives. John has been in the business for over 25 years and has been honored as an Ad Age Media Maven. Adweek declared him the 2018 Media Executive of the Year and named Mediahub the 2018 U.S. Media Agency of the Year. X Close
Cameron McNaughton Managing Director Cameron leads our one-hundred person team dedicated to Acura. With a record of building automotive brands and results, Cameron came to MullenLowe LA from Hudson Rouge, a WPP agency working on Lincoln. Prior to that, he spent time at McKinney & Silver on the Audi business before creating a consulting firm for GMAC, Hyundai, Audi, and Volvo. Much of his career was spent in New York until he joined us here on the West Coast to pursue his love of cars, sunshine, and advertising. X Close
Margaret Keene Executive Creative Director Margaret was named MullenLowe LA’s first executive creative director in August 2014, leading the charge on Acura. She comes to MullenLowe LA from Saatchi & Saatchi LA, where she led creative development for the Toyota brand across all creative platforms. Marg started her advertising career at TBWACHIATDAY, where she helped create iconic work for Apple, Nissan, and Pedigree. She won her first advertising awards on the Apple “Think Different” campaign. On Nissan, she helped launch the “Innovation for All” campaign and the first-ever iAd on iPhone, debuting the Nissan Leaf. A sunny SoCal native, she’s known for putting people first and blasting reggae in her car. X Close
Lisa Setten SVP, EXECUTIVE DIRECTOR OF INTEGRATED PRODUCTION Lisa oversees integration over four of our U.S. production offices, all while expanding our full-service in-house production company, Yeti. It would be safe to say Lisa likes to stay rather busy. Lisa comes to us from JWT New York, where she guided a team of 100+ content creators on clients like Puma, Rolex and Macy’s. Throughout her career, Lisa has produced award-winning work for clients, garnering multiple Cannes Lions, One Show Pencils and AICP Advertising Excellence/Campaign awards, among others. Lisa’s passion is bringing ideas to life, but the “productions” she’s most proud of are her two lovely daughters. X Close
Ina Watkins SVP, Group Media Director Ina heads our engagement planning department here in Los Angeles. She built and led the Total Communications Department at Hudson Rouge, Ford’s full-service NY agency, charged with rebuilding and growing the Lincoln brand globally. Ina has held upper level media positions for clients including L’Oréal Paris and Coca-Cola and has led groups at Universal McCann, MediaVest, BBDO, and Grey. Ina left her native Austria in 1995 and enjoys art, travel, and the outdoors when she can. X Close

Lee Newman Chief Executive Officer Lee has a passion for innovation and a belief in the power of creativity to achieve extraordinary business results. At MullenLowe U.S., he oversees all four domestic offices, ensuring seamless integration and collaboration across each. He brings deep experience in the automotive industry, having worked on BMW’s groundbreaking “BMW Films” campaign as well as Audi’s award-winning “Art of the Heist” campaign. Prior to joining MullenLowe U.S., Lee served as President of Ogilvy Chicago, overseeing all aspects of their integrated offering. Before that he served as Managing Director of Wieden+Kennedy Amsterdam. During his four years there, the office added new clients, significantly increased profitability and expanded its footprint to include Russia and the Middle East. In 2011, The Gunn Report named Wieden+Kennedy Amsterdam the most creatively awarded agency in the world. Over his career, he has worked with many prestigious companies to build some of the world’s strongest brands — BMW, Coca-Cola, Nike, P&G, Kimberly-Clark, Heineken and Levi’s, to name just a few. X Close
John Moore Global President, MullenLowe Mediahub John is the global president of Mediahub, which represents clients including Netflix, Royal Caribbean, Bloomin’ Brands, Scotts Miracle-Gro, Chipotle, MTV, Patrón, Harley-Davidson, and Ulta Beauty. He oversees all U.S. and global offices, including Boston, New York, LA, London, and Sydney, and is responsible for crafting the company’s vision and spearheading new business initiatives. John has been in the business for over 25 years and has been honored as an Ad Age Media Maven. Adweek declared him the 2018 Media Executive of the Year and named Mediahub the 2018 U.S. Media Agency of the Year. X Close
Kate Higgins President As President of the Winston-Salem office, Kate thrives on making the seemingly impossible possible. A dynamic leader who has faced nearly every type of business challenge, she’s helped build and strengthen many teams, relationships and brands throughout her career. Her experience spans all media for clients ranging from brick-and-mortar retailers to banks, and categories including fashion, tech, spirits and packaged goods. Kate has won Effies, Cannes Lions and even an Emmy. She brings a start-up mentality to MullenLowe having recently overseen the launch of Erich & Kallman, whose mission was aimed at big ideas. Since its inception, she led all accounts, including General Mills and Chick-fil-A. Higgins also spent more than six years at Crispin Porter + Bogusky, where she honed the art of creating culture-changing work that delivered results. While there, she led several accounts, including Old Navy, Microsoft and Hotels.com. X Close
Lauri Bauer Executive Director Lauri has been developing effective media strategies across complex categories and industries, including CSX, McGraw Hill Financial and Reynolds American. Lauri led media strategy and investment for Sara Lee and Hanesbrands for more than 16 years, driving brand purchase intent for everyday commodity categories, including coffee and tea, sliced bread and socks. She also created an integrated campaign utilizing digital, video and social elements for Hanes underwear that changed perceptions among the brand’s toughest target audience: young women who are specialty-store shoppers. X Close
Scott Hayes Executive Creative Director Scott Hayes guides creative vision on clients including CSX, New Holland, North Carolina Lottery and Ulta Beauty. Hayes was most recently with Anomaly, where he led the global creative for Budweiser, including enterprise, social, digital, mobile, film, content and search. His team expanded Budweiser’s cultural relevance and voice beyond puppies in the Super Bowl with the 2016 anti-drunk driving ad starring Helen Mirren and 2017’s “Born the Hard Way” which shared the immigration story of Anheuser-Busch Cofounder, Adolphus Busch. Hayes began his advertising career at Wieden+Kennedy New York, where he created iconic campaigns for ESPN and Nike’s Jordan Brand. From there, he went to Mother, working on Johnson & Johnson brands and driving major U.S. growth for Stella Artois. Next, he went to Goodby Silverstein & Partners as the creative lead on YouTube initiatives and Comcast XFINITY. Hayes has earned recognition from top-tier industry organizations, including Cannes Lions, Communication Arts, D&AD, The One Show, The CLIO Awards and The Effie Awards. X Close

Aaron Reitkopf Global Chairman, MullenLowe Profero Aaron leads the digital pure-play offering from the global MullenLowe Group, MullenLowe Profero, in the Americas. An industry veteran with over 20 years experience leading integrated advertising agencies, Aaron led kbs+ and its network of integrated agency offerings, including media, digital and public relations. While there he spearheaded major client initiatives, including the iconic redefinition of Target’s value proposition and marketing strategies. Aaron has been with MullenLowe Profero for over five years, and during that time has increased net revenue by over 400%. Due to its unprecedented growth, MullenLowe Profero was listed by Advertising Age as a “Top Ten Agency to Watch.” X Close
Laura Kavanagh Executive Director, Mediahub New York Laura Kavanagh is a veteran media professional with a background in integrated strategic planning across offline and online media, management of strategy and implementation teams, and ownership of high-level client-agency relationships. She is currently the Executive Director of Mediahub’s New York office, overseeing brands such as Rémy Martin and JetBlue while focusing on new-business growth. Laura has worked at agencies such Mediacom, MediaVest, MediaEdge, and Initiative over her career while working on marquee brands such as P&G, AT&T, Subway, Emirates Airline, Samsung, and Campbell’s Soup Company. X Close
REBEKAH PAGIS Managing Director Rebekah Pagis is Managing Director of MullenLowe New York. She has been at the agency since 2012 during which time she has led the remarkable, award-winning American Greetings business. Rebekah is a trusted client partner, most recently winning Nuveen, Sennheiser and athenahealth. She personifies the agency’s challenger spirit and is a strong collaborator and advocate for all of the agency’s hyperbundled capabilities. Rebekah started her career on the brand marketing side at Moët Hennessy USA, where she worked on Hennessy cognac and gained a strong understanding of brand management principles. Her agency stops included McCann World Group in New York and mcgarrybowen, where she launched several high-profile celebrity campaigns for Walt Disney Parks and Resorts and The Wall Street Journal. Rebekah came to MullenLowe from San Francisco, where she was at the digital shop Razorfish after working for the creative boutique Venables Bell & Partners, leading ConAgra Foods and Google (Maps and Fiber). X Close
Kelly Fredrickson President As President of MullenLowe Boston and New York, Kelly is focused on partnering with strategy and creative to make the work great; expanding the agency by delivering new ideas and value to existing and prospective clients; and fostering a culture of innovation and collaboration. She's a part of a leadership team responsible for almost 500 integrated marketing professionals across the agency’s full range of hyperbundled services, including strategy, creative, media, and public relations. Boston is home to the teams who work with many of the agency’s most progressive and innovative clients, including JetBlue, Royal Caribbean, American Greetings, and Burger King. In addition to her extensive experience as SVP, channel marketing executive, at Bank of America, Fredrickson brings a deep knowledge of working inside creatively driven agencies. She was chief of staff at Modernista! during their emergence as a national creative powerhouse on brands like Cadillac, Hummer, TIAA-CREF, and Project RED. X Close
Dave Weist Executive Creative Director Over the years Dave has been able to apply his writing talents to purpose-driven brands like Volkswagen, HUMMER, Cadillac, TIAA CREF, RED, JetBlue, Zappos, NOOK by Barnes and Noble, U.S. Cellular, Google and many more. He’s proud of the fact that he gets results (having worked on the most successful Cadillac campaign in history) and he doesn’t mind winning awards, either, with every international award to his credit, including the Cannes Grand Prix. Dave believes in the team concept and loves to work across channels but he doesn’t believe in funny little quips at the end of bios. Whoops, looks like we broke his rule there. X Close
Tim Vaccarino Executive Creative Director Tim is the consummate art director and he’s been able to hone his craft on forward-thinking brands like Volkswagen, HUMMER, Cadillac, TIAA CREF, U.S. Cellular, Google, JetBlue, Zappos, NOOK by Barnes and Noble, Acura and many more. A tinkerer at heart, Tim loves to make beautiful things with an array of talented people. He sees that as the great privilege of this job and the results have shown themselves in every international award, including AICP where his work is on permanent display at the Museum of Modern Art. Vac (as he likes to be called) lives in Plymouth, MA with his wife and three children. Here, he prefers to keep it real and never speak of himself in the third person. X Close
Sheila Leyne EVP, Managing Partner A fierce advocate for the power of integration, Sheila has shaped the growth and evolution of MullenLowe’s public relations and social influence practice for more than 25 years. She now helms one of the largest PR groups of its kind, operating in the context of a full-service communications agency and delivering smart, culturally attuned programming that drives outsized results for clients X Close
Lisa Setten SVP, EXECUTIVE DIRECTOR OF INTEGRATED PRODUCTION Lisa oversees integration over four of our U.S. production offices, all while expanding our full-service in-house production company, Yeti. It would be safe to say Lisa likes to stay rather busy. Lisa comes to us from JWT New York, where she guided a team of 100+ content creators on clients like Puma, Rolex and Macy’s. Throughout her career, Lisa has produced award-winning work for clients, garnering multiple Cannes Lions, One Show Pencils and AICP Advertising Excellence/Campaign awards, among others. Lisa’s passion is bringing ideas to life, but the “productions” she’s most proud of are her two lovely daughters. X Close