It took all of three years for Elizabeth Paul, 37, to ascend from freelance strategist to chief strategy officer for MullenLowe’s U.S. operations. Paul has helped jumpstart diversity on her team, which is 65 percent female. Instead of making the common excuse that the talent wasn’t there, she dug until she found it. She combed through LinkedIn, for example, looking for candidates that didn’t fit the typical mold.
“If you always do what you always did, you always get what you got,” she says.
Paul also played a major role in MullenLowe winning the E-Trade business last year. Her team went on to create the “Don’t get mad, get E-Trade” campaign, which preceded the financial services company’s best third-quarter new-account growth in its history, the company says. Paul is also a volunteer mentor for Praxis, a startup accelerator that helps social entrepreneurs grow their organizations. —M.G.
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