Earning a spot on Adweek’s “10 Best Ads of 2014” list is a sweet way to close out the year for Mullen and American Greetings. Our “World’s Toughest Job” Mother’s Day video claims a spot on the highly coveted list in good company, with Newcastle’s “If We Made It,” Under Armour’s “Misty Copeland,” Coca-Cola Life’s “Parents” and Wren’s “First Kiss,” among others. There’s not a traditional piece of creative in the bunch.
“World’s Toughest Job” is the gift that keeps on giving. CBS News reported on the Adweek list, adding to the millions of media impressions already earned and we’ve picked up a few nice awards throughout the year, including: a Bronze CLIO, “Best In Show” at OMMA and “Best In Show” at Hatch.
If you’re not one of the 22 million people who’ve seen the video so far, please check it out — and have a box of tissues ready.