Analysis & Opinion

Now Trending: Icy CEO’s Make Great Content

Chances are if you have an Internet connection, you’ve heard about the #IceBucketChallenge for Amyotrophic lateral sclerosis, otherwise known as ALS or Lou Gehrig’s Disease. The Ice Bucket Challenge burst on to the social media scene after former Boston College baseball player Peter Frates, who suffers from ALS, emerged with a challenge to his Facebook… Read More
Analysis & Opinion

Native Advertising Should Be More Like Tortilla Chips

John Oliver’s (HBO’s Last Week Tonight With John Oliver) rant on native advertising has been making the rounds within advertising circles.  One of Oliver’s key complaints is that blending native ads with editorial content is like mixing Twizzlers with guacamole: “separately they are good, but if you mix them together, somehow you make both of… Read More
Analysis & Opinion

Five Ways to Sit Less, Move More

I was recently riding the subway home and as I saw a guy on the train dive for an open seat, overheard him say to his friend, “After a long day of sitting, nothing that feels better than sitting some more.” Sound familiar? It’s funny when you think about it – you park it at… Read More
Work

A Major Change Coming to Broadcast?

Aereo, a startup subscription TV service company, is being sued by major broadcasting networks in New York to prevent the service from launching due to copyright infringement.  Aereo leases antennas to its consumers, that when activated with the company’s app, allows them to tune into broadcast TV as well as record programs on a cloud-based… Read More
Work

The One Show

Jon Ruby’s Super-Amazing Creative Week @#CreativeWeek @The One Show By Jon Ruby, Creative Director, Mullen Wednesday, May 7 First day. Exciting stuff. I have to make three three-minute presentations for our Interactive Pencil winners. Instead of taking a taxi, like a normal person, I decide that I will get some fresh air and walk 26… Read More
Analysis & Opinion

Who Will Win on Sunday?

No, I’m not talking about Seattle vs Denver. I’m talking about Facebook vs. Twitter. Shazam vs. Twitter TV. In the latest shakeout of Social-TV apps, Shazam is making a final push to survive. How so? By partnering with Facebook, of course. When introduced in 2002, Shazam started out as a must-have smartphone app for discovering… Read More
1 of 712345...Last »