Awards

Adweek’s Best Media Plans of 2017

MullenLowe Mediahub partnered with Netflix on two incredible campaigns, ‘Earn Your Power’ and ‘Unblockable ads,’ both of which have been recognized as two of Adweek’s Best Media Plans for 2017. ‘Earn Your Power’ launched with the new Netflix series, Iron Fist. Mediahub successfully reached its hard-to-engage target through exclusive video from the show and a livestream event with two… Read More
New Business

Staples Names MullenLowe’s Mediahub as Its Newest Media Agency Partner

Retail chain Staples has named Mediahub, the Boston-based media division of IPG’s MullenLowe, as its newest agency partner after a competitive review. The review pitted several agencies against one another with a focus on consumer insights and data services. Mediahub will handle the offline portion of Staples’ marketing efforts, including TV, out-of-home and print placements. Its… Read More
Analysis & Opinion

The Rise of Micro-influencers

There’s such a thing as being too popular. It turns out that once a social media influencer reaches a critical mass of followers, audience engagement actually begins to decrease. Through our influencer efforts we’ve found the deeper the relationship with the following, the more powerful the influencer. This is why smaller, niche influencers can be… Read More
Events

Comic-Con Recap 2017

Without fail each July, the most eclectic melting pot of geeks, advertising madmen and A-list celebrities descend on San Diego’s Gaslamp District for Comic-Con — the world’s biggest celebration of comic book culture. This year’s was the biggest SDCC yet, touting over 130,000 paid attendees, which doesn’t even account for the thousands more who flooded… Read More
Analysis & Opinion

Digital Content NewFronts Recap 2017

2017 marked the tenth year of the Digital Content NewFronts, the digital world’s answer to the television upfronts. While formats continued to shift and evolve as presenters tested the waters by leveraging digital star power, experiential events and smaller-scale breakfasts, some established players bowed out entirely or put their focus on new approaches altogether. In… Read More
New Business

MullenLowe Mediahub named Media Agency of Record for Chipotle

Pass the guac and pile on the pico! We have spicy news from MullenLowe Mediahub — we are joining forces with Chipotle, one of the hottest fast-casual brands right now. MullenLowe Mediahub has been selected as Chipotle’s media planning and buying agency of record. The decision happened at the end of a four-month agency review, run by Pile… Read More
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