The California Avocado Commission (CAC) playfully joined the big game conversation on Twitter by celebrating nine food and beverage companies and their big game advertisements in real time. Every time a food or beverage ad ran during the game, California Avocados tweeted custom recipe videos that combined the advertised products with California Avocados using the hashtag #BigGameAdd. How… Read More

Former MullenLowe U.S. CCO and 31-year partner Edward Boches has co-authored the fifth edition of Hey Whipple, Squeeze This: The Classic Guide to Creating Great Ads. Partnering with original author Luke Sullivan, Boches penned six new chapters and contributed to some of the original text as part of publisher Wiley’s commitment to keep the book… Read More

Following the formation of MullenLowe Group in May 2015 — from the merger of IPG agencies Mullen in the U.S. with global creative network Lowe and Partners — the network today has unveiled plans for its new global corporate identity. The new brand identity has been created to reflect the positioning of MullenLowe Group as a global… Read More

“Buckle up, safety first!” — a familiar phrase echoed to the ones we care for because their safety is our priority; safety is personal. Acura is the first and only luxury brand ever to receive the National Highway Traffic Safety Administration 5-Star Overall Vehicle Score and a 2015 Insurance Institute for Highway Safety Top Safety Pick+ across the entire model line —… Read More

What makes a BLT better? Avocado. And we’re not the only ones who think so — avocado consumption has been steadily increasing nationwide. As the fruit’s popularity soars, the California Avocado Commission (CAC) is striving to reach “new audiences in new places” and has selected Mullen Lowe LA and Mediahub as its new creative and media… Read More

Communication is a dynamic business to partake in, and I feel extremely lucky that I’m able to work in an environment that allows for creativity but also objectivity. As of late, there’s been a slew of information from authors, stories, blog posts — specifically surrounding health — that’s erroneous and based on beliefs rather than… Read More

Through a program called “Can Your Lions,” MullenLowe Group is pledging to donate the monetary replacement value of all the Cannes Lions statues it wins at the Cannes Lions International Festival of Creativity 2015 to hunger-relief efforts in earthquake-ravaged Nepal. MullenLowe Group is asking, inviting and challenging all of the winning agencies and companies at… Read More

It’s an epic evening at the North American Effie Awards in New York City tonight! We are elated to have earned the Grand Effie and four Gold awards for American Greetings’ World’s Toughest Job and a pair of Bronze trophies for National Geographic Channel’s Killing Kennedy. Both campaigns have had great success on the award… Read More

Former President at Ogilvy & Mather Chicago and Managing Director at Wieden+Kennedy Amsterdam Brings Creative Agency Leadership, Global Brand Management and Extensive Automotive Category Experience to New Role Alex Leikikh, CEO of MullenLowe Group, announced today that Lee Newman will become CEO of MullenLowe U.S. Newman comes to MullenLowe U.S. from Ogilvy & Mather in… Read More

Our new agency — MullenLowe U.S. — has launched with a splash as Royal Caribbean has tapped us to lead their creative efforts. It was a tough pitch against some top players like Droga5 and Deutsch. “After an extensive search we are thrilled to announce our partnership with MullenLowe U.S.,” said Michael Bayley, President and CEO, Royal… Read More