Work

Facebook Doubles Down on the Messaging Space

Last Monday Facebook launched the latest 5.0 version of its Messenger app which now includes video messaging and improved photo messaging. The most drastic update was announced a few weeks prior when Facebook revealed they would be eliminating messaging from the main application altogether. Routing users to a separate app is an effort geared to… Read More
Analysis & Opinion

Why Facebook Video is a Game Changer

After much anticipation, last month Facebook announced that Premium Video Ads are officially available to advertisers.  The ads, which will auto-play a :15 second video in users’ newsfeeds are set to launch in late April. Once viewed, the initial :15 second will minimize into a carousel unit, where two additional videos (up to 20 minutes… Read More
Analysis & Opinion, Work

Finding TV Audiences Online

Challenge Working on National Geographic Channel, it’s no surprise we endeavor to target a TV viewing audience. We strive to reach those male non-fiction viewers – the guy watching Gold Rush or American Pickers on a Friday night. That said, we’re faced with one major obstacle. When NatGeo is restricted from running national spots on… Read More
Awards, Featured Work, Work

Top 10 Mobile Advertising Campaigns of 2013 – Mullen’s JetBlue Makes the List

Mobile Marketer announces their “Top 10 Mobile Advertising Campaigns of 2013” and Mullen’s JetBlue work makes the list. JetBlue was the first brand in the United States to leverage a new voice-activated ad this year.  The airline and mediahub/Mullen partnered with Mobile Theory on the ads, which appeared as collapsed ads within mobile sites and… Read More
Mullen in the News

MediaHub, OwnerIQ Strengthen Ties In New Partnership

Mediahub/Mullen has created a partnership with demand-side platform and data management firm OwnerIQ. Under the terms of the agreement, Mediahub will gain access to the OwnerIQ database on the shopping behavior of 200 million consumers. “The custom tools we build on top of this rich data will enable us to address our clients’ business needs… Read More
New Business

VH1 Selects Mediahub for Media Duties

VH1, the Viacom-owned music and pop culture TV network, has named Mediahub as its new media agency of record, the companies have confirmed. Mediahub will be responsible for media planning and buying across all media channels in support of the VH1 brand and its highest-profile individual programs. “We selected Mediahub as our new agency partner… Read More