Analysis & Opinion, Events

Understanding Facebook’s Advertising Exchange

On June 12, Rocket Fuel held a breakfast seminar in New York on how to drive success with Facebook’s Advertising Exchange (FBX). Samantha Paul, Digital Media Supervisor, represented the agency side, while other panelists were product experts from Rocket Fuel and Facebook. Facebook launched its RTB-enabled advertising exchange in 2012, but many advertisers still need clarification… Read More
Featured Work, Mullen in the News, Work

Mediahub and Millennial Media Partner for Mobile Innovation

Mediahub/Mullen and Millennial Media today announced a mobile advertising partnership to bring new creative opportunities to Mediahub/Mullen’s client base. As part of the deal, Mediahub/Mullen will gain early access to new creative units and other mobile advertising products from Millennial Media, with the option to serve as a beta partner and use the new technology… Read More

The Changing Face of TV

Steve Kalb, our head of National Television, was a panelist at the On Demand Summit held in New York on May 8. The On Demand business has changed significantly as technology has introduced new options for viewers to better access content. As a result, consumers are watching more programs On Demand (viewership is up 19%… Read More
Culture at Mullen

Investing in Research

Mediahub/Mullen names Erin Bilenchi Director of Media Research.  Formerly a Group Media Director with 14 years of agency experience, Erin understands the difficult questions keeping CMOs up at night. In her new position, Erin hopes to break ground with proprietary research, providing deeper insights to clients and help the agency better understand the changing face… Read More
Mullen in the News, Work

The Evolution of Outdoor Advertising

Allan Apjohn was recently a panelist at the Evolution of Outdoor Advertising luncheon hosted by the Columbus, Ohio chapter of the American Advertising Federation. As outdoor is more ubiquitous than ever, the panel discussion focused on how innovative agencies and clients are using digital, large-format spectaculars, and place-based executions to carve out the most impactful… Read More
New Business

Constant Contact

Constant Contact names Mediahub/Mullen agency-of-record following a competitive review.  Mediahub will be responsible for national media planning and buying across a range of media types as Constant Contact looks to support brand awareness and drive customer acquisition for its award-winning online marketing services. More than half a million small businesses, nonprofit organizations and associations use… Read More
Awards, Mullen in the News

The Award that Clients Really Care About

Mediahub/Mullen is one of nine media shops that won a Media EFFIE for our JetBlue Get Away With It campaign.  We are extremely proud to have represented JetBlue as the only EFFIE winner for media innovation.  By matching a clear insight with product benefit, we were able to create an engaging idea that produced not… Read More
Hires & Promotions

Another Great New Senior Exec Joins Our Ranks

Kristen Multer Abramo joins Mediahub as an SVP/Group Media Director.  Kristen has 14 years of industry experience working on a diverse set of brands such as Coca-Cola, P&G, Wendy’s, L’Oreal, Continental Airlines, Puma, General Mills, EarthLink, Avon and Dos Equis. Prior to joining Mediahub, Kristen was based in NY working for MediaVest/Publicis for over eight… Read More