New Business

Bloomin’ Brands Sends U.S. Account to Mediahub

Bloomin’ Brands, the restaurant chain behind most recognizably Outback Steakhouse, Carrabba’s Italian Grill and Bonefish Grill, has selected Mediahub as its U.S. agency of record following a review launched in July, sources told Adweek. Mediahub—Adweek’s 2017 U.S. Media Agency of the Year and the media arm of IPG-owned MullenLowe—deferred comment to Bloomin’ Brands. A Bloomin’… Read More
Awards, MullenLowe Mediahub in the News

Netflix’s Shocking Public Activation for Altered Carbon Was the Year’s Most Innovative Media Plan

Adweek’s Media Plan of the Year honorees include the most innovative media plans from around the world (see the full list). Here is our Best in Show winner: Mediahub | Netflix, ‘Altered Carbon’ Categories: Best in Show; Campaign ($500k-1 million); Best Use of Alternative Media It’s not every day that one comes across a human body encased… Read More
Analysis & Opinion

Viewers Redefined: Meet ‘The Fragmented’

TV is changing even faster than you think. Disruptors like YouTube, Netflix, and Amazon have fundamentally changed the way we watch. To get a sense of just how much viewers have changed, Mediahub embarked on an in-depth research study. What did we find? We found a new kind of audience; or, really, multiple types of… Read More
Analysis & Opinion

Breaking Up is (Not So) Hard to Do

We as marketers have heard of—and feverishly studied—the “cord-cutting” phenomenon: a mostly rational consumer response to high TV provider costs amid a content-democratized environment. But what we’ve seemingly ignored is a similar behavior, provoked by an emotional response in a completely free and (mostly) unregulated space: social media. WHAT AND WHO In today’s tech-dominated world, where if… Read More

John Moore is Adweek’s Media Agency Exec of the Year

When Mullen and Lowe merged in 2015, Alex Leikikh—who had been named global CEO of the combined creative entities—had to think strategically about what to do with the new network’s media assets, Mullen’s Mediahub and Lowe’s Profero. Leikikh wanted the two shops to integrate and expand globally, and he appointed John Moore, then chief media… Read More
Analysis & Opinion, Random acts of Mediahub

Boozy Reading – Week 14

Management had only this to offer when asked for inspiration or advice for this week’s issue. Please read responsibly. Feeling lost when your phone dies? You might be interested to learn you can find your way by looking through a stone. [link] Feeling curious about data science? Perhaps you should consider signing up for a free… Read More
Analysis & Opinion, Random acts of Mediahub

Boozy Reading – Week 13

It’s been a wild week and in an effort to reduce workplace stress, Management is offering a $5 Toys-R-Us gift card for information leading to the ID and capture of the individual(s) responsible for moving the box of Darjeeling tea from 8th to 4th position. Please sip responsibly. Wondering what Facebook’s new stance on 3rd party data means for advertisers?… Read More
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