New Business

California Avocado Names MullenLowe and Mediahub as AOR

What makes a BLT better? Avocado. And we’re not the only ones who think so — avocado consumption has been steadily increasing nationwide. As the fruit’s popularity soars, the California Avocado Commission (CAC) is striving to reach “new audiences in new places” and has selected Mullen Lowe LA and Mediahub as its new creative and media… Read More
Events

Can Your Lions

Through a program called “Can Your Lions,” MullenLowe Group is pledging to donate the monetary replacement value of all the Cannes Lions statues it wins at the Cannes Lions International Festival of Creativity 2015 to hunger-relief efforts in earthquake-ravaged Nepal. MullenLowe Group is asking, inviting and challenging all of the winning agencies and companies at… Read More
Awards

Grand Effie for American Greetings

It’s an epic evening at the North American Effie Awards in New York City tonight! We are elated to have earned the Grand Effie and four Gold awards for American Greetings’ World’s Toughest Job and a pair of Bronze trophies for National Geographic Channel’s Killing Kennedy. Both campaigns have had great success on the award… Read More
Hires & Promotions, Mullen in the News

Lee Newman Joins MullenLowe as U.S. CEO

Former President at Ogilvy & Mather Chicago and Managing Director at Wieden+Kennedy Amsterdam Brings Creative Agency Leadership, Global Brand Management and Extensive Automotive Category Experience to New Role Alex Leikikh, CEO of MullenLowe Group, announced today that Lee Newman will become CEO of MullenLowe U.S. Newman comes to MullenLowe U.S. from Ogilvy & Mather in… Read More
New Business

MullenLowe U.S. Wins Royal Caribbean

Our new agency — MullenLowe U.S. — has launched with a splash as Royal Caribbean has tapped us to lead their creative efforts. It was a tough pitch against some top players like Droga5 and Deutsch. “After an extensive search we are thrilled to announce our partnership with MullenLowe U.S.,” said Michael Bayley, President and CEO, Royal… Read More
Mullen in the News

Interpublic Creates MullenLowe Group

Move Aligns Leading U.S. Agency and Global Creative Network with Common Cultures in Service of Clients Across World’s Most Dynamic Markets Interpublic Group (NYSE: IPG) announced today that Mullen and Lowe and Partners will join to form MullenLowe Group, a creatively-driven global agency network with a strong, shared entrepreneurial heritage and challenger mentality. MullenLowe Group… Read More
Events, Work

It’s Taco Time

The great taco emoji drought is over! justWink by American Greetings hit the streets and the Web today with the world’s first socially shareable taco “emoji” — we call it a Wink! The Taco Wink is available on the Apple Watch as part of the justWink app. The social media world has been asking (and… Read More
Work

Killing Jesus

This Sunday night, National Geographic Channel debuts Killing Jesus, a three-hour television event that dives deep inside the historical story of how Jesus’ message and preachings led to his persecution and execution by a group of conspirators who saw him as a threat to their power. To promote the film, Mullen worked with National Geographic Channel on the Killing… Read More
Work

Ready to Start Your #ThankList?

The remedy for a rude world starts with reminding people to say two simple words: “Thank You.” Multiplied by millions, this small act can manifest big change. To kick off a movement centered on gratitude, American Greetings is introducing a new cultural notion. We‘ve all heard of a bucket list: to combat thanklessness we‘re creating the ThankList.… Read More
Mullen in the News

Ad Age A-List 2015

A big thank you to the Ad Age editorial team for naming Mullen as an A-List Standout agency. 2014 was the year the challenger challenged itself. We challenged ourselves with the most important launch in Acura history, a global campaign to build brand awareness for Indeed, making Mother’s Day meaningful again for American Greetings, brokering the biggest… Read More