Analysis & Opinion

Digital Content NewFronts Recap 2017

2017 marked the tenth year of the Digital Content NewFronts, the digital world’s answer to the television upfronts. While formats continued to shift and evolve as presenters tested the waters by leveraging digital star power, experiential events and smaller-scale breakfasts, some established players bowed out entirely or put their focus on new approaches altogether. In… Read More
New Business

E*TRADE Selects New Agency

Excited is an understatement when it comes to how we feel about our new partner, E*TRADE. As the new strategic and creative AOR for E*TRADE, MullenLowe U.S. will begin developing new brand campaigns later in Q2 2017. The creative agency selection comes as the financial services company continues in its work to drive organic growth and improve… Read More
Featured Work

World of Hyatt Launches with One Simple Idea

Source: from Hyatt Press Release A little understanding goes a long way. This simple idea lays the groundwork for Hyatt’s new global platform, World of Hyatt. The new loyalty program, which launches on March 1, is supported by an unprecedented integrated marketing campaign, “For a World of Understanding.” The campaign debuted with an anthem spot during… Read More
Analysis & Opinion

Mining for Analytic “Gems”

As any analyst knows, your reputation is more valuable than any insight you offer. One of the great pitfalls of big-data analytics is spurious correlation. As the name implies, spurious correlations are places where the data seems to indicate a link between two or more occurrences, but where there is no causal link between them. For… Read More
New Business

MullenLowe Mediahub named Media Agency of Record for Chipotle

Pass the guac and pile on the pico! We have spicy news from MullenLowe Mediahub — we are joining forces with Chipotle, one of the hottest fast-casual brands right now. MullenLowe Mediahub has been selected as Chipotle’s media planning and buying agency of record. The decision happened at the end of a four-month agency review, run by Pile… Read More
Awards, Mullen in the News

Two Brand Geniuses, One of Whom is Grand

Something great happened last night in NYC. In a fancy room full of marketing heavyweights, with Arnold Schwarzenegger as the guest of honor, two of our clients were recognized by Adweek as Brand Geniuses. Bridget Russo, the CMO of Shinola and a terrific Mediahub client, and Elizabeth Windram, an amazing member of the JetBlue integrated marketing team. Other clients… Read More
New Business

Western Union Appoints MullenLowe Mediahub Global Media AOR

MullenLowe Mediahub, the media planning and buying entity from MullenLowe Group, has been appointed global media agency of record by Western Union, the world’s largest money transfer service. This appointment consolidates Western Union’s multiple global media relationships across online and offline comms planning, media planning and media buying. The win follows a competitive pitch against… Read More
Featured Post

Good Day Sir

Something pretty interesting happened to me yesterday. I started getting emails and texts about the death of Gene Wilder, like he was a family member. It started out kind of funny, but it was actually pretty sincere. A couple of pats on the back. A few people asked if I was OK. It’s true, and I gather pretty obvious, that… Read More
New Business, Work

MullenLowe Named Global Creative AOR for Hyatt Hotels

We’re thrilled to be working with Hyatt Hotels, which has just selected MullenLowe as their new global agency of record. Hyatt picked MullenLowe following a competitive review run by Select Resources International (SRI). We’ll be looking after 12 Hyatt brands: Park Hyatt, Grand Hyatt, Andaz, Hyatt Regency, Hyatt Centric, Hyatt, Hyatt Place, Hyatt House, Hyatt Ziva, Hyatt… Read More
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