Work

California Avocado Commission Join the Big Game Conversation

The California Avocado Commission (CAC) playfully joined the big game conversation on Twitter by celebrating nine food and beverage companies and their big game advertisements in real time. Every time a food or beverage ad ran during the game, California Avocados tweeted custom recipe videos that combined the advertised products with California Avocados using the hashtag #BigGameAdd. How… Read More
Work

Acura Launches Provocative New Safety Campaign

“Buckle up, safety first!” — a familiar phrase echoed to the ones we care for because their safety is our priority; safety is personal. Acura is the first and only luxury brand ever to receive the National Highway Traffic Safety Administration 5-Star Overall Vehicle Score and a 2015 Insurance Institute for Highway Safety Top Safety Pick+ across the entire model line —… Read More
New Business

California Avocado Names MullenLowe and Mediahub as AOR

What makes a BLT better? Avocado. And we’re not the only ones who think so — avocado consumption has been steadily increasing nationwide. As the fruit’s popularity soars, the California Avocado Commission (CAC) is striving to reach “new audiences in new places” and has selected Mullen Lowe LA and Mediahub as its new creative and media… Read More
Events

Can Your Lions

Through a program called “Can Your Lions,” MullenLowe Group is pledging to donate the monetary replacement value of all the Cannes Lions statues it wins at the Cannes Lions International Festival of Creativity 2015 to hunger-relief efforts in earthquake-ravaged Nepal. MullenLowe Group is asking, inviting and challenging all of the winning agencies and companies at… Read More
Awards

Grand Effie for American Greetings

It’s an epic evening at the North American Effie Awards in New York City tonight! We are elated to have earned the Grand Effie and four Gold awards for American Greetings’ World’s Toughest Job and a pair of Bronze trophies for National Geographic Channel’s Killing Kennedy. Both campaigns have had great success on the award… Read More
Hires & Promotions, Mullen in the News

Lee Newman Joins MullenLowe as U.S. CEO

Former President at Ogilvy & Mather Chicago and Managing Director at Wieden+Kennedy Amsterdam Brings Creative Agency Leadership, Global Brand Management and Extensive Automotive Category Experience to New Role Alex Leikikh, CEO of MullenLowe Group, announced today that Lee Newman will become CEO of MullenLowe U.S. Newman comes to MullenLowe U.S. from Ogilvy & Mather in… Read More
New Business

MullenLowe U.S. Wins Royal Caribbean

Our new agency — MullenLowe U.S. — has launched with a splash as Royal Caribbean has tapped us to lead their creative efforts. It was a tough pitch against some top players like Droga5 and Deutsch. “After an extensive search we are thrilled to announce our partnership with MullenLowe U.S.,” said Michael Bayley, President and CEO, Royal… Read More
Mullen in the News

Interpublic Creates MullenLowe Group

Move Aligns Leading U.S. Agency and Global Creative Network with Common Cultures in Service of Clients Across World’s Most Dynamic Markets Interpublic Group (NYSE: IPG) announced today that Mullen and Lowe and Partners will join to form MullenLowe Group, a creatively-driven global agency network with a strong, shared entrepreneurial heritage and challenger mentality. MullenLowe Group… Read More