Analysis & Opinion

3 reasons why mobile doesn’t matter

Hyperbole is a useful tactic in this attention-starved miasma we call the Web. We face a world of fence-sitting readers who have no interest in moving unless yanked by a strong statement. You’re standing up now. You’re ready to toss horrid monikers in my general direction such that even a young child would grimace. Nincompoop?… Read More

Give the Suit Off Your Back!

Only in New York City would a group of shirtless, pantless men walking the streets be considered commonplace. Still, the street teams you see here garnered a great deal of attention in the Big Apple (including a spot on the CBS Early Show), and in the other four cities where Mullen coordinated a guerilla marketing… Read More

Mullen’s Media Mavens

The annual flurry of media related awards is starting to roll out. Next week, Ad Age announces its Media Mavens. Mediaweek just published its Media 50. Later this fall, the MediaPost Creative Media Awards will be handed out. Here in Mullen’s hometown of Boston, The AdClub just presented its second annual award winners as part of a day… Read More
Analysis & Opinion

3D TV: Marketers, take note

CES ignited the 3D buzz back in February referencing the success of Avatar as the poster brand for assessing consumer demand for all things 3D.  Using 3D box office sales to gauge consumer interest, CES pointed to Hollywood which was churning out 3D flicks left and right. Rallying towards a potential revenue stream too big… Read More
Analysis & Opinion

Is your media research keeping up with today’s galloping consumer?

In an era of constant change, understanding the consumer’s relationship with media is just as important as understanding their relationship with the category and understanding their relationship with the brand. As a result, we’ve created Nexus, a proprietary media insight tool that unlocks the answers to today’s  “burning” media behavioral questions to which traditional and… Read More
Hires & Promotions

Bringing Superfine back – Mullen hires Kevin Grady to lead agency’s re-branded design group

Kevin Grady, whose creative credits include the Emmy-nominated “Singing Cowboy” from the anti-smoking Truth campaign, and the award-winning pop-culture publications Lemon and Gum, has joined Mullen to lead the agency’s newly branded Superfine design group. Grady comes to Mullen as senior vice president, director of design, from Crispin Porter + Bogusky, where he was head… Read More
Analysis & Opinion

The myth of viral hits

Have you ever heard the following statement? “We have no funds, I think we need to do something viral. Something that leverages our community and gets a whole bunch of new fans and sells a lot of stuff.” Or how about this? “I know it’s the end of the year, but we want to change… Read More