Work

The G-20 summit in real-time: G20Buzz.com

When the White House announced earlier this year that Pittsburgh was to be the host of the next G-20 summit, Pittsburghers everywhere initially reacted with shock, which turned into excitement, which turned into a feeling of ‘it’s about time.’ Pittsburgh has made a smooth transition to a new economy, and we’re proud to play host… Read More
Culture at Mullen

Mullen launches Pittsburgh Day of Service during G20 Summit

Over the past few months, Mullen Pittsburgh has coordinated with local nonprofit/corporate/government agencies in creating the Pittsburgh Day of Service on Sept 25th.  As downtown Pittsburgh will be flooded with political figures and international media, many downtown businesses have closed their doors to employees during the days of the G20 Summit. The Day of Service… Read More
Work

Cam vs. the Bear

When the NHL announced that this year’s Winter Classic would be played at historic Fenway Park, the city of Boston roared with excitement. Pitting two heated NHL rivals – the Boston Bruins and Philadelphia Flyers – outdoors in a beloved baseball park on New Year’s Day -  this has become the “must see” event in… Read More
Work

If an app launches in the forest will anyone use it?

Mullen’s mediahub has just added to the seemingly insane number of mobile apps with the launch of “Expedition Timberland,” a branded app for the iPhone/iTouch (went live on 9/10) and for the Blackberry Curve, Storm, Bold and Pearl  (goes live on 9/21). We got into the branded mobile app game with eyes wide open. We… Read More
Analysis & Opinion

Performance accountability for upper-funnel campaigns

Great attributes of digital marketing campaigns are the inherent track-ability of the Web and the performance transparency possible by tying explicit business measures such as leads or transactions resulting from a digital media investment. But, sometimes campaigns are not focused on direct response, but rather influencing upper-funnel stages such as awareness and consideration.  When this… Read More
Analysis & Opinion

Mad women: which service brands have women seeing red?

To fuel the female-centric creative that we’re developing for our clients, Mullen’s Frank About Women took a current pulse on how women are feeling about customer service and service brands. We fielded a national consumer study covering a wide spectrum of service-based categories, and our findings reinforce just how tenuous the relationship is between women… Read More
Analysis & Opinion

The thousand days of pain

Last week I had the honor of participating in a panel at the New York Times building and the opportunity to talk about “Marketing in a Recession.” The event was sponsored by outprofessionals.org, moderated by Stuart Elliott of the New York Times, and featured panelists Rachel Sklar (photo: right), editor-in-large at Mediaite, and Stephanie Blackwood… Read More
New Business

The Bear is back

While most sports fans are thinking pennant races and fantasy football rosters, Mullen is thinking Stanley Cup. We’re happy to announce an expanded relationship with the Boston Bruins.  Mullen is the new agency-of-record for the hometown hockey team and will be a key partner in building and energizing the fan base in what promises to… Read More