The Home of the Whopper is introducing “Real Meals” meant to match people’s moods. In a way, they’re polar opposite of competitor McDonald’s feel-good Happy Meals for kids. They acknowledge the fact that consumers aren’t “happy all the time” and are targeted toward customers who won’t necessarily get a lift from getting a toy with their burger and fries.
There’s the Blue Meal, for those feeling down; the DGAF Meal, for people who don’t care; the Pissed Meal, for angry eaters; the Salty Meal, for those a tad upset; and the YAAAS Meal. (Ok, so that last one is kind of a take on happy). Each of the five “Real Meals” comes with the same food: a Whopper, fries and a drink.
While they’re a fun idea, the meals also bring light to an important cause. The campaign breaks May 1 to coincide with the beginning of Mental Health Awareness Month, and BK says it partnered with Mental Health America on the effort.
Read the full article on Ad Age here.