What makes a BLT better? Avocado. And we’re not the only ones who think so — avocado consumption has been steadily increasing nationwide.
As the fruit’s popularity soars, the California Avocado Commission (CAC) is striving to reach “new audiences in new places” and has selected Mullen Lowe LA and Mediahub as its new creative and media AOR.
We’ll be working with the CAC to capture the essence of what makes native-grown California avocados – and their home state – so unique and worthy of a passionate preference.
“MullenLowe pushed us with bold, creative thinking and socially fueled ideas to create an emotional connection between consumers and California avocados,” said Tom Bellamore, CAC President. “They earned the business by demonstrating the value of placing dynamic content into the marketplace to get people thinking and talking about the unique qualities of California avocados.”
“In working with the CAC, we’ve realized just how much love California inspires — in culture, lifestyle, the arts, technology, cuisine — and truly, that is the brand essence we get to bring to life in radical new ways,” said Margaret Keene, Executive Creative Director, MullenLowe LA. “As a California native, I am particularly thrilled and proud to welcome the CAC to Mullen Lowe’s growing LA family.”
The California Avocado Commission joins Acura, Patrón, Einstök and other premium brand clients at MullenLowe LA.