Cam vs. the Bear

September 22, 2009 MullenLowe

When the NHL announced that this year’s Winter Classic would be played at historic Fenway Park, the city of Boston roared with excitement. Pitting two heated NHL rivals – the Boston Bruins and Philadelphia Flyers – outdoors in a beloved baseball park on New Year’s Day -  this has become the “must see” event in one of America’s greatest sports towns.

So to get things heated-up, what if you took the Bruins’ lead enforcer from the 80’s/90’s and matched him up with “The Bear” from the Bruins Hockey Rules commercials created last season?


At 6 ft.,1 in. and 215 lbs., Cam Neely was as devastating with his body checks and fists as he was with his goal scoring exploits. At 6 ft.,8 in. and 300+ lbs., “The Bear” has been known to slap a fan for tucking-in his Bruins sweater, chase someone for talking on his mobile phone, and even wrestle with a guy for dating a Habs fan (but, she was pretty!).

By the way, did you check out the new sweater for the event?  Rumor has it “The Bear” has been trotting around the city wearing it.