Events, Work

Crazy Light Show at the Boston Garden

June 3, 2012 MullenLowe

Great game at the TD Boston Garden Friday night ’cause the Celtics won. Even better light show outside on the Causeway Street side of the building that we put on in partnership with adidas. It’s our first project for these guys and it’s to launch their new line of adizero shoes, including the Crazy Light 2 for basketball.

20 HD projectors and 20,000 square feet of Facebook-fed adidas awesomeness lit up the building on Friday night. The projection was fed by the Light You Up” Facebook app we created where thousands of fans are telling us what adizero light gets them on the basketball court, football field or soccer pitch.

Next week, we’ll light up New York with soccer superstar Leo Messi before the Argentina v. Brazil match.  In July, we’ll welcome Robert Griffin III (RG3) to the Redskins in Washington D.C.