Creatives Do Their Best Thinking Above the Clouds, Says EVA Air

June 5, 2018 MullenLowe

MullenLowe sent three artists on a trip in the carrier’s first North American campaign.

Airline amenities have been on the decline across the board, so these days carriers tend to tout tangible benefits like low prices or seats you can sleep in. The notion of “togetherness” gets a lot of play with travel brands, too.

But a new campaign from EVA Air is pushing time in the sky as the latest place to get away from it all and think. Where better to space out and let the creative juices flow than in the stratosphere? According to the company, 1 in 4 travelers says they have their best ideas in the air.

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