2017 marked the tenth year of the Digital Content NewFronts, the digital world’s answer to the television upfronts. While formats continued to shift and evolve as presenters tested the waters by leveraging digital star power, experiential events and smaller-scale breakfasts, some established players bowed out entirely or put their focus on new approaches altogether.
In all, 34 companies presented at the NewFronts events during the first two weeks of May. We’ve pulled together our thoughts on some of the presentations that represented the greatest scale and innovation in the digital content space.
Check it out here.