Events, Work

Election Protection from JetBlue – Make Sure to Vote

October 3, 2012 MullenLowe

JetBlue is offering the opportunity for customers to freely leave the country (and return!) if their candidate doesn’t win the Presidential election. JetBlue Election Protection kicks off today and runs through November 5.  If things don’t go the way a voter wants on November 6, JetBlue has them covered with free tickets out of town. Customers cast their vote at the Election Protection homepage.  On November 7, JetBlue will give Election Protection voters, whose candidate lost the Presidential election, a chance to win a free flight out of the country (and back, of course!) to one of 21 international destinations.

The campaign is being supported with paid (TV, radio, digital, mobile, event) and owned (JetBlue social, digital, in-flight) media. The creative includes a PSA encouraging people to get out to vote.

“We’ve all heard it said before: if my candidate does not win, I’m leaving the country,” said Marty St. George, senior vice president marketing and commercial strategy for JetBlue.  “Fun is one of our five founding values, and in this spirit we decided to give people a chance to recover from the political noise and follow through on their claim to skip town if their candidate comes up short. And with service to more than 20 international destinations JetBlue is the perfect fix. Most importantly, we want to highlight the freedom we have as Americans to exercise our right to vote and encourage everyone to do their part on November 6. Live Free or Fly!”