New Business

E*TRADE Selects New Agency

April 3, 2017 MullenLowe

logoExcited is an understatement when it comes to how we feel about our new partner, E*TRADE.

As the new strategic and creative AOR for E*TRADE, MullenLowe U.S. will begin developing new brand campaigns later in Q2 2017. The creative agency selection comes as the financial services company continues in its work to drive organic growth and improve market share within its core brokerage business.

“The opportunity to work on a brand with such a rich history of doing category-busting work was never lost on us,” said Mark Wenneker, Chief Creative Officer at MullenLowe U.S. “We found an insight, an idea and a tone that struck a chord. And from day one, we felt a connection with the entire E*TRADE team. We look forward to creating brave work with our new partners.”

“Our brand is firmly installed in the hearts and minds of consumers,” said Lea Stendahl, SVP and Head of Marketing at E*TRADE. “Yet in an industry defined by fierce competition, it is increasingly difficult to break through the clutter and articulate why we are the clear choice for digitally inclined traders and investors. Our stated goals are to grow the business and win in this marketplace. To do so, we need to connect with consumers by delivering a meaningful value proposition, expressed in a bold and culturally relevant ‘E*TRADE’ way. We are excited to bring MullenLowe U.S. into the fold to help us do just that.”

E*TRADE will join a roster of innovative brands such as JetBlue, American Greetings, Shinola Detroit and Royal Caribbean.