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Fearless Girl Transformed Into #FearfulGirl as a Symbol for Gun Reform

November 9, 2018 MullenLowe

For a brief hour last Friday morning, Fearless Girl transformed into #FearfulGirl to deliver a message about gun violence.

Manuel and Patricia Oliver, parents of Marjory Stoneman Douglas High School shooting victim Joaquin Oliver and founders of gun reform organization Change the Ref, placed the bulletproof vest on the statue. They were unsure whether the act would lead to arrest or fines, which ultimately wasn’t the case.

The group tweeted an image of #FearfulGirl at 8:02 a.m. ET Friday morning, along with the message, “She can’t be fearless if she’s afraid to go to school.”

Change the Ref teamed up with Fight Gunfire With Fire on the initiative, a creative force founded earlier this year by MullenLowe and The One Club for Creativity, which calls on advertising students to submit ideas to address the issue of gun violence.

Read full article on Adweek here.