Work

Four Seasons: Big ideas from tiny details

June 4, 2009 MullenLowe

Four Seasons: When life feels perfect - 1 of 5

Challenge: Evoke the emotional experience of the world’s leading luxury hotel brand

Solution: Focus on the tangible and intangible things that please discerning guests

The kind of traveler who stays at Four Seasons appreciates the finer details in life. A beautifully turned bed. A perfectly mixed cocktail. A moment that captures the essence of a country as if it were a carefully orchestrated photo shoot. And, as it turns out, that’s exactly the kind of approach we needed to take with Four Seasons latest campaign. We focused on the little things that make for a unique, luxurious travel experience to create an emotional connection with the consumer. By capturing those moments when everything comes together, we hope to share Four Seasons’ vision of the perfect vacation.

Read more about Four Seasons from Creative Director Michael Ancevic.

Four Seasons: When life feels perfect - Hampshire Horseback

Four Seasons: When life feels perfect - Hampshire Horseback

Four Seasons: When life feels perfect - Tree

Four Seasons: When life feels perfect - Tree

Four Seasons: When life feels perfect - Dhoni

Four Seasons: When life feels perfect - Dhoni

Four Seasons: When life feels perfect - New York City Family

Four Seasons: When life feels perfect - New York City Family