Work

Hyatt Celebrates Understanding 50 Years After It Opened Its Doors to Civil Rights Leaders

August 17, 2017 MullenLowe

Fifty years ago today, the Hyatt Regency in Atlanta opened its doors to a group of civil rights leaders in need of a place to congregate for the 11th annual Southern Christian Leadership Conference. Many other establishments had turned them away, but not the Hyatt.

Today, the brand launched a new film as part of its World of Hyatt platform that launched earlier this year alongside the equally inclusive “For a World of Understanding” Oscars ad. Hyatt teamed up with agency MullenLowe on both campaigns after selecting the agency to head up global creative work in March 2016.

Read more on Adweek.