Featured Work, Mullen in the News

iRobot. Do you?

April 17, 2012 MullenLowe

Our first work for iRobot and the incredible Roomba® vacuum cleaner breaks tonight – under the tag-line “iRobot. Do you?”

The campaign was designed to celebrate not just the technology, but the unique bond that is created between people and robots. The Roomba is more than a household appliance, it’s an expression of the owner’s personality, a member of the family –  a lot of iRobot’s home consumers even name their robots. And there are 7.5 million of these friendly machines cleaning-up the world these days.


The campaign includes TV spots that will run on national cable (HGTV, DIY Network, Food Network and Travel Channel), online advertising (Conde Nast sites, including Wired, Epicurious and The New Yorker), print that will run in national magazines (Scripps titles, including Popular Science, House Beautiful, HGTV Magazine, Food Network Magazine) and a branded YouTube channel where consumers can see videos from the campaign and contribute their own content as part of a “Dance Robolution” contest.

Please join the Robolution and let us know if you Robot too.