Events, Work

It’s Taco Time

April 24, 2015 MullenLowe

Taco PR ImageTtaco truckhe great taco emoji drought is over! justWink by American Greetings hit the streets and the Web today with the world’s first socially shareable taco “emoji” — we call it a Wink! The Taco Wink is available on the Apple Watch as part of the justWink app. The social media world has been asking (and went crazy since the last emoji keyboard update), so justWink has answered the call.

All day Friday, justWink popped up with a branded taco truck at Apple Store locations around New York City and handed out free tacos to the first consumers receiving their new Apple Watches. There were also chances to win a $400 Apple gift card to buy an Apple Watch. Meanwhile, consumers without the watch can get in on the fun by downloading the free justWink mobile app, which also happens to feature a brand-new taco greeting card — so everyone wins!

The social conversation is happening around #ItsTacoTime