JetBlue Get Away With It – the first ever live online game show starring Mark Hammerberg

August 1, 2012 MullenLowe

People know JetBlue as an airline, but they don’t know that JetBlue offers flights, hotels, wheels and more via their JetBlue Getaways product. Our task: take a limited media budget and increase awareness of JetBlue Getaways in a crowded vacation package category. Our approach: break through the clutter and encourage participation with Getaways in a way that is uniquely JetBlue and unique to any category — the first ever online game show using Skype. We called it “Get Away With It.” Hear and see how we did it in the video below.