Former President at Ogilvy & Mather Chicago and Managing Director at Wieden+Kennedy Amsterdam Brings Creative Agency Leadership, Global Brand Management and Extensive Automotive Category Experience to New Role
Alex Leikikh, CEO of MullenLowe Group, announced today that Lee Newman will become CEO of MullenLowe U.S. Newman comes to MullenLowe U.S. from Ogilvy & Mather in Chicago, where he has been the agency President since 2012, leading a 500-person integrated marketing group. As CEO for MullenLowe U.S., Newman succeeds Leikikh, who was elevated to CEO of MullenLowe Group on May 11 when the Interpublic Group (NYSE: IPG) announced plans to join Mullen and Lowe and Partners into one global agency network.
Prior to Ogilvy, Newman was Managing Director at Wieden+Kennedy in Amsterdam, where he led teams on a number of prestigious global brands, including Nike, Coca-Cola, Heineken, P&G, Electronic Arts, Levi’s and ESPN. Under his leadership, the Gunn Report named Wieden+Kennedy Amsterdam the most creatively awarded agency in the world for 2011.
Newman’s earlier agency assignments include account leadership roles at Fallon in Minneapolis, MN; GSD&M in Austin, TX; and McKinney in Durham, NC. At all three agencies Newman played a key role in leading automotive brands, including BMW and Audi. At Fallon he was part of the team that developed the groundbreaking BMW Films campaign, which won Best of Show at Cannes, Campaign of the Year from Ad Age, and became a Harvard Business School case study. At McKinney, Newman led the Audi of America account during the development of the innovative Effie- and Cannes Lions-winning A3 “Art of the Heist” campaign.
“Lee is a great find for our U.S. network,” said Leikikh. “He has a terrific creative pedigree with his Fallon and Wieden experience, coupled with significant operational experience running Ogilvy Chicago and Wieden’s Amsterdam office. What’s more, he has over a decade of luxury automotive experience on BMW and Audi, which means our Acura clients will benefit immediately from his expertise.”
Newman will be partnered with Mark Wenneker, Chief Creative Officer, MullenLowe U.S., to steer growth, manage clients, develop talent and ensure creative excellence across the agency’s four offices in Boston, LA, New York City and Winston-Salem, NC.
“I can’t think of a better partner to go into this new MullenLowe U.S. chapter with than Lee,” said Wenneker. “His Wieden background, proven leadership and ‘good guy’ reputation come to us at a perfect time.”
Newman and Leikikh were colleagues together at Fallon earlier in their careers.
“The chance to join the high-powered team at MullenLowe U.S. was simply too good to pass up,” said Newman. “Their challenger mindset, entrepreneurial spirit and focus on creativity is a perfect values match for me. And clearly, the formation of MullenLowe Group creates new opportunities for the agency and our clients around the world. On a personal level, one of the things that really got me interested in this opportunity was the chance to partner with Mark. I’ve been a fan of his work and now that I’ve gotten to know him personally, I’m sure we’re going to team up beautifully.”