Like, Explore the 80’s

April 9, 2013 MullenLowe

Let’s play a game. I am going to list some things, and you are going to feel old.

  • The Sony Walkman
  • Teddy Ruxpin
  • Z Cavaricci
  • Karate Kid
  • Shoulder pads
  • INXS
  • Intellivision
  • Waterbeds

Well, when you check out our new “Explore the 80’s” site for National Geographic Channeleveryone wins. Conceived as a companion to their six-part television documentary series on the 1980s, The Decade That Made Us, we created a high-tech, content-rich experience that goes far beyond the limits of what TV can offer. Our team put a lot of love into it, and we’re pretty proud of what we’ve created.

First and foremost, this is a storytelling experience. We created hundreds of explorable pieces of content, gathering facts, dates, quotes, amazing videos, and archival imagery. You don’t just read; you watch and vote and share. We also built a “story” layer over the content, allowing us to build larger narratives by combining many pieces of content. Get into a story about teen movies or video games to see what I mean.

We’re also doing some amazing things on the technology side. The tech team killed it, utilizing bleeding-edge HTML5 canvas and WebGL, CSS3 animations, a custom-built Ruby on Rails/MongoDB backend, and some 6,000 lines of Javascript to fly you through our little piece of cyberspace.

Hope you like it. If you do, let’s have a celebratory Bartles & Jaymes together.