Love is a Gift – MassMutual

October 7, 2014 MullenLowe

loveisagift.001Turn your next selfie into currency for a great cause with MassMutual‘s new social initiative, “Love is a Gift.” The idea is simple: Love is a valuable thing, and it should be shared. The program encourages people to upload pictures of themselves with loved ones to a gallery on or tag photos on Instagram with #loveisagift. For each post, MassMutual will donate $1 to Easter Seals, an organization that provides assistance to people with autism and other disabilities and special needs. Donations will benefit patients, their families and caregivers.

The campaign launched with events in Boston and at the Topsfield Fair, where we set up a photo booth for anyone to hop in, snap a photo with a loved one and share a story of their companionship, all the while transforming their love into a gift to help others. Spread the love by sharing Love is a Gift with your family and friends.