Analysis & Opinion

Saving is the new sexy…now what?

May 21, 2009 MullenLowe

We, the consumers of America, have had a pretty good run. We’ve filled our homes and our lives with a dazzling array of goods and services, unlimited by choice or availability of credit. We’ve had a huge impact on the brands we choose, as our purchasing habits and preferences dictate colors, styles and even functionality. We’ve pretty much had it all…so why do we feel so empty? And where did all that money go? Here’s our perspective on how marketers can tap into the new sense on financial responsibility that’s becoming a cultural zeitgeist.

Download Marketing in the New Era of Fiscal Responsibility whitepaper