MullenLowe Mediahub partnered with Netflix on two incredible campaigns, ‘Earn Your Power’ and ‘Unblockable ads,’ both of which have been recognized as two of Adweek’s Best Media Plans for 2017.
‘Earn Your Power’ launched with the new Netflix series, Iron Fist. Mediahub successfully reached its hard-to-engage target through exclusive video from the show and a livestream event with two gaming superstars. ‘Unblockable Ads’ was developed for Black Mirror Season 3. By going around ad blockers, the campaign was able to reach the unreachable.
Read more at Adweek.