MITX awards and the “digital” agency

November 19, 2010 MullenLowe

(first published on Creativity Unbound)

Last night MITX put on its annual award show ceremony, celebrating the best digital and interactive work in New England. It’s always fun to be there as the show attracts everyone from ad agencies to digital shops, production companies, start-ups, VCs and social media agencies. Boston has a big, healthy and still growing digital community and folks come from all over the region. All the way from Burlington, Vermont, in fact.

Besides being the oldest interactive marketing association in the country (I think), the MITX awards is definitely the largest regional show in the U.S. It’s been held annually for 15 years – since the days of CD-ROMS – and attracts well over 1200 attendees who either pat themselves on the back for winning or applaud politely as their competitors walk to the stage.

I was obviously pleased to watch the Mullen gang take home numerous honors, including Best Brand Campaign, Best Cross Media Campaign and Best User Engagement (all for Olympus); Best Mobile App for Lumber Liquidator (the second year in a row we grabbed that one); and Best Use of Mobile (for Timberland, which also won Digital Marketer of the Year.)

Read more on ways traditional agencies can be digital and social at Creativity Unbound.