Staying ahead of the curve has never been more challenging—or more important. ML:Next is our new proprietary research that arms brands with the insights they need to plan for what’s next.
The consumer study delves into shifting behaviors and emotions, leveraging analysis and modeling to understand how these shifts will shape future actions.
The intersection of marketing and social activism is a precarious place for brands. ML:Next’s latest study explores Millennials’ and Gen Z’s collective expectations for a brand’s role in social activism as well as key areas where their perspectives diverge.
The latest ML:Next report dives into the emergency preparedness trend sparked by the extreme weather events in Texas (and climate change more broadly). We explore how brands have jumped-in, informed by their business’s core strengths.
ML:Next explores consumers' awareness and knowledge of cryptocurrency and how it impacts their likelihood to invest.
ML:Next shares behavioral economics-based recommendations for COVID-19 vaccine messaging that healthcare and health insurance brands should consider.
ML:Next explores how the pandemic has changed the holidays, including its impact on travel, the perception of New Year’s resolutions, and how some consumers are embracing all the disruption.
In a special Election 2020 Edition, ML:Next explores the role of political ideology in the current American experience and why it really matters to brands.
ML:Next explores the resilience of seniors during the pandemic, brand involvement in social issues, and back-to-school uncertainty.