Staying ahead of the curve has never been more challenging—or more important. ML:Next is our new proprietary research that arms brands with the insights they need to plan for what’s next.
The consumer study delves into shifting behaviors and emotions, leveraging analysis and modeling to understand how these shifts will shape future actions.
Brands Think Social Activism Is a Marketing Slam Dunk, but Millennials and Gen Z Don’t See Eye to Eye, June 23, 2021
The intersection of marketing and social activism is a precarious place for brands. ML:Next’s latest study explores Millennials’ and Gen Z’s collective expectations for a brand’s role in social activism as well as key areas where their perspectives diverge.
Extreme Weather Sparks Emergency Preparedness Trend, March 23, 2021
The latest ML:Next report dives into the emergency preparedness trend sparked by the extreme weather events in Texas (and climate change more broadly). We explore how brands have jumped-in, informed by their business’s core strengths.
Special Report: Bitcoin Gains Momentum, February 4, 2021
ML:Next explores consumers' awareness and knowledge of cryptocurrency and how it impacts their likelihood to invest.
Special Report: COVID-19 Vaccine, December 18, 2020
ML:Next shares behavioral economics-based recommendations for COVID-19 vaccine messaging that healthcare and health insurance brands should consider.
Wave 4 – Holiday Edition, December 11, 2020
ML:Next explores how the pandemic has changed the holidays, including its impact on travel, the perception of New Year’s resolutions, and how some consumers are embracing all the disruption.
Wave 3 – Election 2020 Edition, October 22, 2020
In a special Election 2020 Edition, ML:Next explores the role of political ideology in the current American experience and why it really matters to brands.
Wave 2, September 8, 2020
ML:Next explores the resilience of seniors during the pandemic, brand involvement in social issues, and back-to-school uncertainty.
Wave 1, July 20, 2020
In its inaugural edition, ML:Next introduces a fresh way to understand today’s consumers, assessing their current Quality of Life and the Eight Dimensions of Well-being driving it.