This is our first weekly update recapping what Mullen’s bloggers have been talking about in case you missed them, or didn’t realize we had so many bloggers. We’ll try to make this a regular addition to our Mullen blog.
At Creativity_Unbound, CCO Edward Boches wrote a piece inspired by R/GA’s Bob Greenberg titled “Everything starts with the consumer.” The post suggests that if you start with the consumer, you’re more likely to build applications, communities and platforms that live beyond the campaign. Edward also announced a new social media project called The Next Great Generation. Still in beta, TNGG is a blog/magazine completely powered by the Millennial Generation.
From our Winston office, David Mullen who blogs at Communication Catalyst posted a video interview with the Phoenix Suns Jeramie McPeek on the team’s use of Twitter.
Michael Bourne, who sounds off at Bourne Social, got a lot of buzz for his comparative review of Radian 6 and Techrigy’s SM2. Michael analyzes functionality, ease-of-use and price. Pretty good stuff and a small example of of our growing determination to measure all of our social media efforts more accurately.
And finally, Stuart Foster, whose The Lost Jacket is a mini-phenomenon in itself, suggests ways to integrate a microsite into social media. He offers up ideas on sharing content, creating relevant streams, and properly re-directing your URL.
Check them out. Let us know what you think. And keep in mind, these blogs represent the views of the individuals writing them, not necessarily those of Mullen.