New Business

MullenLowe U.S. Wins Royal Caribbean

May 15, 2015 MullenLowe

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Our new agency — MullenLowe U.S. — has launched with a splash as Royal Caribbean has tapped us to lead their creative efforts. It was a tough pitch against some top players like Droga5 and Deutsch.

“After an extensive search we are thrilled to announce our partnership with MullenLowe U.S.,” said Michael Bayley, President and CEO, Royal Caribbean. “We are impressed by their strategic and creative thinking, which matches the energy and innovative imagination of our brand.”

“Royal Caribbean has an amazing fleet of innovative ships and a commitment to delivering unforgettable adventures to travelers,” said Alex Leikikh, CEO, MullenLowe Group. “We’re excited to help Royal Caribbean firmly differentiate their brand, increase passenger loyalty and inspire first-time cruisers to discover the transformative effect of a Royal Caribbean experience.”

The pictures above, courtesy of Kara Kochalko, capture our pitch team hard at work on Royal Caribbean’s Enchantment of the Seas.